Mountain Dew is a soft drink that has lasted the test of soda time. What started out as a whiskey chaser back in 1932, has evolved into an infamous PepsiCo brand that keeps surprising its loyal fans while outwitting the competition. Mountain Dew is a bright yellow color, high in caffeine drink that has a unique and unforgettable flavor. So what are the flavors that give Mountain Dew its originality and keep customers, doing the dew?
What flavors are in Mountain Dew? Original Mountain Dew and its renowned fluorescent yellow color is a secret recipe that includes carbonated water, lemon, orange, lime, loads of sugar, citric acid, and caffeine. Some say it tastes like a melted lifesaver. Today, there are many flavors and color combinations in the Mountain Dew brand but it all started when two Tennessee brothers crafted a lemon-lime chaser for whiskey. The rest is history.
To really appreciate Mountain Dew, let’s step back in time and discover how this soft drink has grown into a popular culture phenomenon that both young and young at heart embrace. As a matter of fact, today as the soft drink and soda industry as a whole is shrinking, Mountain Dew continues to grow, especially among athletes, extreme sports enthusiasts, and video gamers who need a tasty belt of caffeine and sugar to keep their momentum going.
What Is The History Of Mountain Dew?
Brothers Barney and Ally Hartman of Knoxville, Tennessee, created a lemon-lime flavored beverage to use as a chaser for whiskey. It is said the two wanted to sell their new creation, so they played up the original use and called their new soda, Mountain Dew. We should note here that Mountain Dew was at the time, slang for mountain-brewed moonshine. Eventually, Virginia’s Tip Corporation purchased it from the brothers and throughout time enhanced the flavors to make it more citrus. Fast-forward to 1964 when Pepsi bought the brand and has kept it current and relevant in today’s crowded soft drink market. Now the original flavor and many spin-offs that make up the Mountain Dew family. We’re talking Code Red, Baja Blast, Goji Citrus Strawberry, Cyclone, Berry Monsoon, Sweet Lightning, Southern Shock, Frostbite, and even Diet Dew. This is just a partial list! Pepsi understands that it’s their creative names and flavor combinations that keep their younger and hipper audience engaged and delighted. What started as a whiskey chaser is now a superstar, no chaser needed.
Is Mountain Dew Good For You To Drink?
Let’s be honest. No soda is healthy but when enjoyed in moderation on special occasions is ok. Mountain Dew is not a healthy drink. It is full of sugar, caffeine, and other additives with no health benefits. The high amounts of sugar can cause hyperactivity, mood swings, insomnia, and sleep disorders, cause tooth decay, affect your blood sugar levels, cause heart disease, and may affect fertility. Yes, it does have citrus, lemon-lime essence, but unfortunately, there are zero health benefits. The flavor is pleasing, which is a good thing.
Will Mountain Dew Bring You Good Luck?
There are many theories circulating that Mountain Dew is associated with good luck. People who drink The Dew regularly and statistically are proven to have better luck and innate financial skill than those who don’t, especially if it is based on luck! This might be why it is a beverage of choice for video gamers, extreme sports enthusiasts, and the younger generation. Let’s face it, the high caffeine, sugar content combo makes everything feel luckier.
Why Is Mountain Dew So Popular?
In addition to the rich history, interesting popular culture, and delicious taste, Mountain Dew has evolved into one of the most popular soft drinks. According to Beverage Digest, Mountain Dew is enjoyed by a niche market. Research indicates that about 20 percent of Mountain Dew drinkers are responsible for 70 percent of sales making it the third most popular soft drink behind only Coke and Pepsi.
Frequently Asked Questions
What Are Some Famous Mountain Dew Slogans?
Yahoo Mountain Dew…It’ll tickle your innards was the slogan in 1965. The following year it was shortened to Yahoo Mountain Dew. The third and short-lived slogan was Put a little yahoo in your life and was quickly replaced by Hello, sunshine, hello Mountain Dew. Others that followed included, Reach for the sun, reach for Mountain Dew, Give me a Dew, Dew it to it!, and Dew The Dew.
What is the Most Popular Mountain Dew Flavor of All Time
Mountain Dew Baja Blast is recorded as the best Mountain Dew flavor available. This popular soda features a tropical flavor mixed with lime and citrus notes.
Is There A Sugar-Free Version of Mountain Dew?
Yes, Sugar-Free Mountain Dew has the same color and same fizz. It also has the same fragrance but it doesn’t taste like the original that features the featured ingredient, fructose sugar. It is sweetened with the sugar substitute, aspartame. Other Mountain Dew Flavors like Mountain Dew Code Red and Mountain Dew Baja Blast also has a sugar free or diet version for customers who are watching their sugar intake.
What is the Term Used For Mountain Dew Fans?
The term, Dew Nation is what all the loyal Mountain Dew consumers are referred to by marketers. This is a very loyal customer base that will taste and try any product Mountain Dew brings to the market making the soda a cult drink in a very tasteful way.
Is There A Website for Mountain Dew?
Yes, it is a forward-thinking, relevant, and engaging website that is all about Mountain Dew. There is a Dew store to purchase Mountain Dew swag, Mountain Dew stories from fans, and even a Dewsletter newsletter. The site encourages fans to “keep on dewing you!”
Does Mountain Dew Have a Nonprofit Organization or Charity?
Yes, Mountain Dew recently started the Real Change Opportunity Fund to help black entrepreneurs find the resources and financial assistance they need to start and grow their business in order to create real change.