TL;DR
Get kitchen staples and gadgets delivered free with Prime
- Fast, free delivery on millions of items
- Prime Video, Amazon Music and more included
- Member-only deals all year
Mondelēz is launching an 8-ounce gluten-free version of Ritz Original crackers, priced at a suggested $4.49. The product is due at Walmart and Albertsons in October 2026, with a broader U.S. retail expansion planned for February; the company says it has no artificial colors or flavors.
Mondelēz International is launching Ritz Gluten Free Original crackers in the United States, adding a gluten-free option to one of its best-known cracker brands. The 8-ounce package is scheduled to reach Walmart and Albertsons this month at a suggested retail price of $4.49, before a planned expansion to retailers nationwide in February.
The product is called Ritz Gluten Free Original. Mondelēz says the crackers contain no artificial colors or flavors and are intended to deliver the taste consumers associate with its standard Ritz Original. That taste comparison is the company’s description of the product; the announcement does not provide independent testing or consumer research to substantiate it.
The first stores named for the launch are Walmart and Albertsons, with availability beginning in October 2026. Mondelēz has said distribution will expand to retailers nationwide in February. The announcement does not specify a particular February date, provide a full retailer list, or say whether the launch will reach all stores at the same time.
The stated suggested retail price is $4.49 for an 8-ounce package. Suggested prices can differ from the amount charged at individual stores. Mondelēz did not provide further product details in the source report, such as a complete ingredient list, nutrition information, or specifics about manufacturing and cross-contact controls.
Ritz Adds a Gluten-Free Option
For people avoiding gluten, the launch creates another option from a familiar packaged-snack brand. It may also reach shoppers who previously passed over standard Ritz crackers because of their dietary needs. However, the product announcement alone does not establish that the crackers are suitable for every person who must avoid gluten; consumers with celiac disease or other medical needs should check the package’s labeling and consult relevant product information.
The launch also reflects food companies’ efforts to extend established brands into gluten-free products. Mondelēz has previously released gluten-free versions of Oreo and Chips Ahoy!, according to the report. A recognizable brand can help broaden the range of familiar snack choices, while the success of this particular Ritz product will depend on factors such as availability, price, ingredients, and consumer response.
The source report describes a growing commercial opportunity, but the figures require attribution and context. It says the gluten-free market is forecast to reach $14 billion by 2032, more than twice its 2022 value. It also cites Campbell’s estimate that roughly 30% of the U.S. population actively seeks gluten-free options. These figures indicate market interest; they do not show expected sales for the new crackers or establish how many consumers will buy them.
As an affiliate, we earn on qualifying purchases.
Mondelēz Expands Gluten-Free Brands
The Ritz product follows earlier gluten-free launches from Mondelēz in two of its cookie brands, Oreo and Chips Ahoy! The company is among food makers adapting existing products and brands for consumers seeking options that fit dietary or lifestyle preferences. The Ritz announcement does not give a sales forecast or say how the new crackers compare with those earlier products.
Other companies have also introduced gluten-free versions of established products. Food Dive reported that The Campbell’s Company partnered with Banza in June on a gluten-free version of its condensed chicken noodle soup. The report also lists gluten-free offerings from Kraft Mac & Cheese, Cheez-It, Cheerios, and Quaker oatmeal. These examples place the Ritz launch within a wider pattern of product development, rather than indicating that Mondelēz is entering the category for the first time.
The market estimates cited in the report come from different measures. One forecast puts the global gluten-free market at $14 billion in 2032, with 2022 as its comparison point. Campbell’s separately projects the U.S. market to grow at a 9.8% compound annual rate from 2026 to 2033. Those figures have different geographic and time frames and should not be treated as sales projections for Ritz Gluten Free.
“Our fans have been asking for a gluten free version for years.”
— Olympia Portale, Mondelēz senior director for core crackers and head of savory portfolio strategy
As an affiliate, we earn on qualifying purchases.
Ingredients and Distribution Details
The announcement does not include a full ingredient list, nutrition facts, or detailed information on how the crackers are produced. It also does not specify whether the package will carry a particular gluten-free certification or describe measures to prevent cross-contact during manufacturing. Those details matter to consumers assessing whether a product fits their dietary requirements, and should be checked on the packaging or through Mondelēz’s product information when available.
Availability beyond the named initial retailers is also not fully mapped out. Mondelēz says the crackers will expand to retailers nationwide in February, but has not given a detailed store list, exact date, or regional rollout schedule in the information reported. The $4.49 figure is a suggested retail price, not a guarantee of the price shoppers will see.
There is no reported sales forecast, launch target, or early consumer response for the product. Market estimates cited in the report describe the wider gluten-free sector, not predicted demand for Ritz Gluten Free crackers. The company’s statement that customers have asked for the product is attributed to Mondelēz and is not accompanied by survey results or figures.
As an affiliate, we earn on qualifying purchases.
Retail Rollout Begins This Month
The announced next step is the product’s initial October 2026 availability at Walmart and Albertsons. Shoppers can check those retailers for local stock and confirm the package details, including ingredients and any gluten-free labeling, at the point of sale.
Mondelēz has said the crackers are expected to reach retailers nationwide in February. The company has not announced a more precise date or a store-by-store schedule in the source report. Further details on distribution, product labeling, and consumer response may become available as the launch proceeds.
As an affiliate, we earn on qualifying purchases.
Key Questions
When will gluten-free Ritz crackers be available?
Mondelēz says the crackers will begin appearing at Walmart and Albertsons in October 2026, with expansion to retailers nationwide planned for February. A specific February date and store list have not been announced in the reported information.
How much will Ritz Gluten Free Original cost?
The suggested retail price is $4.49 for an 8-ounce package. Individual retailers may set different prices.
What does Mondelēz say is in the new product?
Mondelēz says Ritz Gluten Free Original crackers contain no artificial colors or flavors. The source report does not provide a full ingredient list or nutrition facts, so shoppers should check the package for complete product information.
Are the crackers suitable for people with celiac disease?
The announcement describes the crackers as gluten-free, but the reported information does not specify certification or manufacturing cross-contact controls. People with celiac disease should review the package labeling and product information and consult a health professional if they have questions about suitability.
Source: rss
Halloween Picks
halloween
As an affiliate, we earn on qualifying purchases.
